We’ve come full rectangle: Polaroid is reborn out of The Impossible Project

More than a decade after announcing that it would keep Polaroid’s abandoned instant film alive, The Impossible Project has done the… improbable: It has officially become the brand it set out to save. And to commemorate the occasion there’s a new camera, the…

  More than a decade after announcing that it would keep Polaroid’s abandoned instant film alive, The Impossible Project has done the… improbable: It has officially become the brand it set out to save. And to commemorate the occasion there’s a new camera, the…   Read More

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