Waymo’s UX challenge: getting people to enjoy the ride

Google has been working on autonomous vehicles — one of the biggest challenges in AI — for more than a decade, but it’s learning that the hardest part might just be getting people to enjoy the ride. “This is an experience that you can’t really learn from some…

  Google has been working on autonomous vehicles — one of the biggest challenges in AI — for more than a decade, but it’s learning that the hardest part might just be getting people to enjoy the ride. “This is an experience that you can’t really learn from some…   Read More

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